AniFX

Tourism Effects

Destinations, hotels, and travel brands using atmospheric motion to sell a place.

Tourism and travel marketing sell a place, not an object, so the effects AniFX plans for this industry lean almost entirely on atmosphere — moving cloud, water, light — the same qualities that make someone want to be somewhere rather than just look at it.

This industry overlaps closely with the landscape image type and the atmospheric style, and effects here are being designed to loop convincingly, since travel imagery is often displayed on a continuous loop in ads, kiosks, or hero banners.

Effects for tourism

Example transformations

Collections

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