VHS Distortion
PlannedAnalog tape artifacts — tracking noise, chroma bleed, and slight jitter — applied continuously.
Motion designed for music releases across streaming platforms and social promotion.
Album art is one of the most stylistically coded image categories on the platform — a listener expects a certain look from a certain genre — so the effects AniFX plans to surface here lean into that expectation rather than apply a neutral, genre-agnostic animation.
This use case is also unusually format-constrained: square, viewed small, often auto-playing in a feed, which is why AniFX's planned album-artwork effects favor motion that's unmistakable within the first second.
Analog tape artifacts — tracking noise, chroma bleed, and slight jitter — applied continuously.
Photos of people, from headshots to editorial portraits, where subject presence is the focal point.
Designed compositions built for a poster or key-art layout, usually combining imagery with typography.
Square-format artwork built to represent a piece of music across streaming and physical formats.
Motion built around the imperfections of analog media, from tape wobble to faded broadcast noise.
High-contrast, high-intensity motion built to command attention and heighten emotional weight.