AniFX

Social Media Effects

Short-form animated visuals built to stop the scroll on feeds and stories.

Social content is judged in under a second while someone's thumb is already moving, so the effects AniFX plans to route through this use case are chosen for how fast they read, not how much detail they reward on a second look.

Because social platforms compress and re-encode almost everything, effects here are also being designed to survive that compression — bold, simple motion holds up; fine, subtle detail often doesn't survive the trip.

Effects for social media

Example transformations

Guides

Related taxonomy